Quick Service Restaurants (QSR)
Quick Service Restaurants, or QSR’s, are a scalable food service model that focus on providing customers with quick, hygienic and often customisable food products that are convenient to eat, and consistent across a brand’s chain of restaurants. Fast Food restaurants typically fall into this bracket, and while table service may be provided as an additional feature, QSR’s primarily focus on instant over-the-counter sales that rely on self-service.
According to a report published recently, the QSR industry is expected to touch the 25,000-crore mark in 2020, with an annual growth rate of roughly 25% (CAGR). It is the second largest segment in the food service industry after casual dining, and is continuing to grow at an unprecedented rate, especially in urban areas where time and space are always in short supply.
While the traditional casual dining also focuses largely on the ambience and seating model of a space, a QSR’s success rate depends on its ability to develop an efficient food preparation system that can keep the flavour and freshness consistent, and go from packed pre-prepped food to delicious ready-to-eat meals with ease. Due to the industry’s high employee attrition rate, QSR’s also have to ensure the process is easy to learn, and can be executed by staff that might not have any prior experience in the field. Most popular QSR food brands offer menus which dishes that can be customized on the spot, with customers choosing their ingredients, sauces and mains, which are then freshly cooked and served instantly over the counter. The biggest challenge that QSR food brands thus face, is mass-producing, standardizing and packaging these crucial food components every single day, while maintaining consistency in taste and quality. And therefore, most QSR food companies are turning to food-management specialization companies to help them maintain their standard and upscale their food-production model.
Forstar Instafoods is one such Convenience Food producing company, well-renowned in the food industry for the better part of a decade, which offers holistic food development solutions to some of the most popular QSRs. Whether the cuisine is Indian, Chinese, or Italian, Forstar Instafoods provides a wide range of Convenience Foods products to QSRs, such as ready-to-cook gravies and sauces, ready-to-bake pizzas, momos, chutneys & dips, which can be stored at varying specified temperatures. This allows, the QSR to always have their sauces, gravies and ingredients, standardized and ready-to-cook based on order, without any special expertise required. Apart from this, Forstar Instafoods also offers its Customised Product Development services, to QSRs that are looking to maintain their unique recipes/menu. Under an NDA, Forstar Instafoods works with QSRs to standardize, package and mass-produce their Proprietary Recipes, in portion packs up to 250g and bulk packs up to 3kg.
>The QSR industry thrives on its quick turnaround time, and these measures to bulk-produce and standardize the key components to their recipes, helps save exponential amount of time. So, the next time you wonder how your favourite Chinese QSR consistently maintains the perfect taste of its sauces, or how your favourite burger joint always get their patties to taste just the way you like it, there’s a huge chance that it’s the result of an effective collaboration with a food-specialization company, such as Forstar Instafoods.
