How Forstar Instafoods is supporting Cloud Kitchens
In India, 2018 saw $2-billion worth of food being ordered online, and according to industry sources the market is expected to cross $15 billion in revenue. With most restaurants now being subscribed to platforms that offer online-food-delivery services, Cloud Kitchens are one of the newest steps in the digital evolution of the food industry.<
As the name indicates, Cloud Kitchens are food-delivery services that operate wholly and solely online, allowing customers to order, address and track their food from the convenience of their smartphones or computers. With the food-delivery industry having set the 30-minutes-or-free offer as the standard, Cloud Kitchens present themselves as an alternative that ensures the quickest food deliveries. They achieve this with menus that completely consist of ready-to-serve products, which are usually made ready-to-deliver using microwaves and ovens. Thus, owners of Cloud Kitchens save a significant amount of cost on restaurant rent and even skilled labour, since the food can be easily prepared by just about anyone. Two of the biggest challenges that Cloud Kitchens face, is ensuring the quality and taste of its products, and maintaining a menu with a wide and unique range of food products, since most ready-to-serve products available are fairly standard.
Forstar Instafoods is renowned in domestic and international markets for innovating and providing Convenience Food Products to the food industry, for the better part of a decade. To meet the high-level of efficiency, quality and consistency standards demanded of food served by Cloud Kitchens, Forstar Instafoods is supplying a large number of food brands operating through this model, with high-quality ready-to-bake pizzas, a large range of popular frozen foods and a diverse selection of high-in-demand, ready-to-serve meals, curries, ready-to-steam Momos, ready-to-fry snacks and many more options. Apart from allowing Cloud kitchens to efficiently prepare and send out meals - with the same consistency and quality - in record time, it also grants them time to improve other important areas of their service, such as their branding, marketing and packaging in particular (which is said to take up 25% of work-time).
